Our Business Philosophy

Be smart. Be flexible. Be fair. Be on time.

Enough said.

Our Approach

Even though our role is that of the research provider, we approach each project as a user. We’ve been there.

Having spent considerable time in engineering, market management and sales, we work closely with those who own the decisions that will be guided by the research. We bridge the gaps between these business functions, pulling together and addressing their differing needs. We work with you throughout the research process to assure that your information objectives are met and the critical decision-driving knowledge is captured.

Sound market research is based upon proper up-front design, careful execution and insightful analysis and reporting.  Glasser Research provides complete project management, from design and data collection, through analysis, implications and recommendations. Going significantly beyond the ‘simple question, simple answer’ approach, we uncover the underlying reasons for how buyers make purchasing decisions and the reasons they use the products and services they do.

Our final reports are clear, direct and to the point, easily understood, and most importantly, answer the questions we set out to resolve.

At Glasser Research our approach to successful research is straightforward.  We:

• Work with you to identify the information needed to select among alternative business choices at hand
• Choose the appropriate research method taking into account:
  • The information being sought
  • The target audience of the research
  • Your budget
  • Your time frame
• Design and execute the research efficiently and cost-effectively
• Deliver timely results

About Glasser Research

Glasser Research offers over thirty five years of business and marketing experience to its clients. The company’s methodology expertise spans one-on-one in-depth interviews and focus groups, to large quantitative studies using sophisticated sampling techniques and multivariate analysis methods.

In addition to his eighteen years in market research, Mitch Glasser, Principal, spent seven years in engineering, eight years in market management and two years in sales. In these latter assignments he gained a user’s insight into designing research that maximizes its value for strategic and tactical planning, and makes significant contributions to the selling process.

Mr. Glasser holds Bachelors and Masters Degrees in Engineering, a Masters degree in Statistics, and has had advanced training in qualitative and quantitative market research, pricing, economics, marketing and product management.

His industry experience includes imaging, healthcare, pharmaceuticals, industrial products, telecommunications, wireless, software, consumer products and services, office equipment and e-learning.