Social Media

25Mar 2013

What’s the expected ROI from a scientific experiment?  Come again??? No one asks this question. Experiments are performed to test someone’s hypothesis: their curiosity about how things might work, or what might be true about a topic of interest; that is, whether the results predicted (or hoped for) can be produced.  They are done to […]

31Aug 2010

Social media offers unprecedented capabilities to communicate and connect with prospects and customers.  However, it will only benefit your company if you first decide where it is your current communications activities need assistance to meet your mar-com goals. Clearly, this last statement is true for all communications tools: print advertising, direct mail, e-mail newsletters, TV […]