Comments for Glasser Research

Comment on Calling Everything a ‘Strategy’ is Bad for Business-Part 1 by Mitch Glasser

Mitch Glasser — Fri, 04 May 2012 17:11:18 +0000

Thanks, Mark. I hope it will do the same for others.

Comment on Calling Everything a ‘Strategy’ is Bad for Business-Part 1 by Mark Boster

Mark Boster — Thu, 03 May 2012 22:40:55 +0000

Well done, to the point, and very informative blog. I learned a lot and has given me a new frame of reference for differentiating our business!

Comment on Poor Positioning of a Great Product Leaves Money on the Table–Round 2 by Mitch Glasser

Mitch Glasser — Mon, 20 Feb 2012 16:39:46 +0000

I was speaking about the late 80s and into the 90s when inkjets were growing into a very large business. Canon was not yet the force it is today in cameras.

Comment on Poor Positioning of a Great Product Leaves Money on the Table–Round 2 by Gerrit Snel

Gerrit Snel — Sat, 11 Feb 2012 17:49:42 +0000

But if we go to the basis of this positioning story we see that Canon has a good position in … photography. And HP in … printers. It’s more probably that the brand positioning is key in what happened here. For more understanding I suggest to read some work of Jack Trout.

Comment on If Social Media is the answer….what exactly was the question? by Allan Himmelstein

Allan Himmelstein — Wed, 27 Oct 2010 21:55:52 +0000

Mitch,
Your comments are right on target. So many people are relying on Social Media for all the answers. Our methods of getting information have been modified, but the essence of getting the information is the same.