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customer insight Archives | Glasser Research

Tag Archives: customer insight

There has been a great deal said in recent years about competitive advantage (CA).  Unfortunately there are almost as many definitions of competitive advantage as there are of strategy—always a source of confusion for those looking for a practical understanding of a topic that they can apply to their businesses. Having a competitive advantage is […]

Social media offers unprecedented capabilities to communicate and connect with prospects and customers.  However, it will only benefit your company if you first decide where it is your current communications activities need assistance to meet your mar-com goals. Clearly, this last statement is true for all communications tools: print advertising, direct mail, e-mail newsletters, TV […]

[Note: This story was told to me by John Coe, President of The Sales and Marketing Institute (http://www.b2bmarketing.com/) about a client he had when he ran a full-service direct marketing agency in Chicago.  He currently provides consulting and training in B2B lead generation and sales productivity improvement to firms throughout the US.] An interior architectural […]

Don’t have the time to research your market?  Let’s see, you’ve taken the time to write a business case, create a marketing plan, do the forecasts, plan the rollout, and you want to use your company’s money to develop a product that will take months to complete, but you don’t have time to see if […]

The use of primary market research is not nearly as wide spread as it should be.  Here’s my take on why that’s bad for business. You’re spending a significant sum of money starting a new business, developing and launching new products, or introducing a new marketing campaign for an existing service.  What portion of your […]