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customer research Archives | Glasser Research

Tag Archives: customer research

On March 16th Homeland Security Secretary Janet Napolitano said that she will freeze funds for expanding the virtual fence (a network of cameras, ground sensors and radars) that was supposed to monitor the southern U.S. border with Mexico by 2011.  Having cost the government $672 million so far, a string of technical glitches and delays […]

Don’t have the time to research your market?  Let’s see, you’ve taken the time to write a business case, create a marketing plan, do the forecasts, plan the rollout, and you want to use your company’s money to develop a product that will take months to complete, but you don’t have time to see if […]

The use of primary market research is not nearly as wide spread as it should be.  Here’s my take on why that’s bad for business. You’re spending a significant sum of money starting a new business, developing and launching new products, or introducing a new marketing campaign for an existing service.  What portion of your […]