Warning: scandir(/home/content/M/A/G/MAGResearch/html/wp-content/uploads/ithemes-security/backups) [function.scandir]: failed to open dir: No such file or directory in /home/content/51/3729751/html/wp-content/plugins/better-wp-security/core/modules/backup/class-itsec-backup.php on line 261

Warning: scandir() [function.scandir]: (errno 2): No such file or directory in /home/content/51/3729751/html/wp-content/plugins/better-wp-security/core/modules/backup/class-itsec-backup.php on line 261
perceived benefits Archives | Glasser Research

Tag Archives: perceived benefits

In Part I I covered the difference between benefit and value. Now we’ll go one step further. Relevant Benefits Knowing what benefits are relevant and most important to a customer in satisfying a specific set of needs is critical to understanding their buying habits. Example: Virtually identical food processors from the same manufacturer are offered […]

‘Benefit’ and ‘value’ are often used interchangeably, and therefore incorrectly, in conversations about which aspects of a product or service will make it most compelling to potential customers.   I have seen this misuse cause a host of problems for sellers because confusing the two often results in erroneous expectations being set and faulty conclusions being […]