Here is another example of how the right positioning can make all the difference in the success of a new product. Back in the mid 80s there were two kinds of desktop printers for PCs: impact printers (sold by any number of companies), and Hewlett Packard’s laser printer. The former were inexpensive, noisy and produced […]
“Positioning is not what you do to a product. It is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect.” Positioning: The Battle for your Mind, Al Ries and Jack Trout Positioning is not solely established by what you say about your product. […]