There have been a number of articles and posts that maintain a company’s business strategy and its marketing strategy are one and the same. Although they certainly have a number of things in common, each addresses different issues a company faces in a competitive market. As such, I believe assuming such equivalence is a mistake […]
For Part I of this series, The Real Purpose of a Business Strategy, please click here. The prevailing custom of incorrectly referring to all manner of business concepts and ideas as strategies (e.g., ‘Be the market leader’, ‘Grow revenue 20%’, ‘increase social media use’, etc.) has kept many from becoming aware that strategy is a […]